Our Work Shop

Here’s a Look At Few of The Recent IIM Exposure at IBMR

GURGAON

IBMR Group of Institutions organised a workshop on Entrepreneurship & Digital Marketing training programme of 2 days in collaboration with IIM Calcutta at campus.

The resource person for the event was Dr Ujjwal Chugh, On Day 1 the talk was upon Entrepreneurship where start-up world was introduced, Matrix of Strength, Open opportunity, Leverage and Velocity to scale up the venture was discussed with case based examples.

On Day 2 the knowledge was imparted upon advanced Internet Marketing and its relevancy in today’s time for scaling up the ventures and in regard to employability. Importance of 3 W’s (Why, Where, When) and 1H (How) approach was discussed.

Moreover, at later phase of the workshop; students were exposed towards brainstorming and creating their own operational idea. Further, how to pitch the idea (with pros and cons) and embarking to successful funding was the key takeaway of the 2 day workshop.

Every year we tie up with organisations who are Training partner of E-Cell Various IIM’s like Ahmedabad, Bangalore, Calcutta and Kozhikode where they entreat students of IBMR Gurgaon to be a part of biggest B-Plan competition and Google online certification program.Our goal is to provide the best learning to the students.

DETAILS OF THE workshops conducted for IIMs

Interested participants of the workshop will be given online certification course on one of the following topics:

1- Digital Marketing
2- Affiliate Marketing
3- Artificial Intelligence
4- Business Analytics
5- HR Analytics

6- Accounting & financial management

Evaluation process:

The students getting trained will be going through a selection process at the end of the training. they would be appearing in online evaluation test in our portal for they will get 50 Qus related to their subject for which only 30 mint time will be the test . Each question which will appear on screen will be vanished in just 10 Sec.

However the top four students will be selected for the IIM Calcutta B-plan Championship. .

Certification: All the participants will get two certification

1- E cell IIM Ahmedabad championship certification

2- Google Certification