Ms. Merlin Jacob has been associated with IBMR Group of Institution, Gurgaon.

She is currently pursuing her PhD in Management from Maulana Azad National Institute of Technology (MANIT), Bhopal. She holds a Master of Business Administration (MBA) from Prestige Institute of Management and Research, Indore, and an MA in Mass Communication and Journalism from Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal.

Her research focus revolves around Sensory Marketing, Consumer Behaviour, Technology Acceptance Models (TAM), and Retail Marketing.

At IBMR Group of Institution, she teaches subjects aligned with her expertise, namely Marketing Management, Business Communication, Consumer Behaviour, Retail Marketing, and Sales and Distribution Management.

Her teaching methodologies revolve around class-based discussions, case-based teaching, and use of relevant and new technologies in the classroom, practical-based learning, interactive presentations, storytelling methods, and industry-oriented examples.

She is also keen on developing new skills and contributing to society through academics and research.

She actively participates in training programmes for student placements at IBMR, assisting them with résumé building, mock interviews, and corporate training programmes that provide them with a glimpse into their professional future.