Mr. Abhijit Bhattacharjee has been associated with IBMR Group of Institution, Gurgaon for the past four years.
He holds a Master’s in Business Administration from the prestigious Assam University.
At IBMR Group of Institution, he teaches subjects aligned with his academic and professional expertise. His areas of specialization include Marketing Management, Research Methodology, Marketing Research, Entrepreneurship Development, Brand Management, and Retail Trade Management.
His teaching methodologies revolve around classroom discussions, case-based teaching, the use of relevant and emerging technologies in the classroom, practical-based learning, and a storytelling approach to teaching.
He is also keen on developing new skills and giving back to society. He has published papers and blogs on reputable platforms.
With over 25 years of corporate exposure and experience, he has worked extensively in the functional areas of Strategic Business Development and Institutional Sales across Pan India, including Delhi NCR. His industry exposure spans media and entertainment, consumer durables, building materials, EdTech, IT & Communication, and emerging media sectors.
He possesses strong expertise in tracking market variables and developments, conducting marketing research, and performing statistical analysis. Currently operating from Delhi NCR, he is associated with numerous corporates as a Consultant – Business Development & Strategic Sales across Pan India, helping organizations enhance their sales revenue through consultative selling approaches.