The key speaker organized the corporate training session at IBMR for the post-graduation students, Ms. Ankita Joshi, who is associated with HP India Pvt Ltd. The session was superbly engaging and concentrated on the marketing of products. The speaker emphasized how the products are marketed via multiple examples. Collating major advertisements and the messages they try to deliver. Targeting the audience was one of the key aspects of the session. The students gained a lot from the training session and real-life examples helped them understand the theoretical concepts in real life. The essentialities of brand building and the various parameters on which customer preferences are based, as well as many technical terms like warm leads and cold leads, were explained. This session was full of learning for the students. IBMR ensures that all such sessions are undertaken regularly to help the students understand and get oriented towards practical learning and to receive an insight into the ground realities at corporates, and how they connect through theoretical knowledge.